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Marketing Needs Assessment Form

University Marketing and Communications {UMC} functions as a full-service, creative agency for integrated marketing, advertising, publications, digital media and Web Services, operating on behalf of UWF. All university departments are encouraged to consult with UMC prior to planning a marketing project. To initiate a consultation or project with UMC, please complete and submit the Needs Assessment form below.

Parties within the campus community opting to design their own marketing materials or place advertising off-campus on behalf of UWF, rather than utilizing our department, MUST complete the DIY form and submit all items for approval by UMC.

CONTACT INFORMATION
Name * First Last
Title *
Department *
Campus Email *
Phone Number * ### - ### - ####
Budget Account # (if known)
Person with Final Approval *
PROJECT DETAILS
Project Name *
Describe the goal of your project(s) – what do you want to achieve? *
Intended Audience: *
Alumni Donors General Off-Campus Community General On-Campus Community Parents Current Undergraduate Students Current Graduate Students Prospective Undergraduate Students Prospective Graduate Students Other

Please select all that apply.
If you selected "Other" above, please specify:
What is the single most important message you want to convey? *
Maximum Allowed: 100 words. Currently Used: 0 words.
How will you measure success? (Will you use event attendance, website traffic, etc?) *
PRODUCTION DETAILS
Project Type *
New Project Update Existing Project
Desired completion date.
If your project requires printing, this should be the date you need the finished product in your possession. Please review and take into consideration M&CS production timelines. * MM / DD / YYYY
Remember to build in lead time for planning, production, distribution, etc. University Marketing & Communications (UMC) will evaluate your desired project completion date versus current workloads within the department and other factors, such as print vendor lead times. UMC will develop a project schedule and communicate that to you as the client. Every effort will be made by University Marketing & Communications to accommodate reasonable desired completion dates. However, please note that project requests should be submitted as soon as possible in order to enter the UMC workflow process. A minimum of 2-3 weeks notice is required for all projects.
Budget *
Less than $500 $500-$1,000 $1,000+ Not Applicable
What type of project(s) are you considering?
Print Materials *
Booklet/Brochure Invitation Newsletter Postcard Poster Other
If you selected "Other" above, please specify:
Electronic and Digital Medium *
Web Graphics Electronic/.pdf version of your project for email distribution Photography Video No Electronic Materials Needed Other

For photography needs that fall outside of the scope of this project, please fill out our separate Photography Assessment Form.
If you selected "Other" above, please specify:
Advertising Services *
None Billboard Television Radio Newspaper / Magazines
Additional Services Needed *
Printing services (coordination of vendor selection, quote & cost estimate) None Other
If you selected "Other" above, please specify:
Additional Information & Resource Materials
What materials will you be providing? *
300 dpi photos (model releases are required for identifiable people) Text (Please provide in MS Word Format and carefully edit text for grammar and clarity) Mock-Up Associated Research Materials Previous Year's Example None
Attach a File (Please zip multiple files together)

Please upload any materials that you will be providing. In order to upload multiple files, please compress into a Zip file and upload.
Has the person with final approval reviewed the provided materials? *
Additional Information

Please detail any additional information that will help us evaluate your project.
Delivery location of final product (if applicable).
Do Not Fill This Out

Wufoo

CONTACT INFORMATION

PROJECT DETAILS

PRODUCTION DETAILS

What type of project(s) are you considering?

Additional Information & Resource Materials